I write, therefore I am.

Welcome to Quita's writing portfolio!

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From Indonesia to the world, crafting ideas into words
since 2018

Hello, my name is Quita and I’ve been writing for as long as I can remember.However, it was in 2018 where I decided to start my professional writing career as a copywriter. Since then, I've worked with various types of clients and undertaken multiple kinds of projects, from social media content, article writing, POSM for marketing campaigns, company profiles, UX writing, to translations.In this portfolio, you can find some of my aforementioned works. Should you have any exciting projects and opportunities that need a touch of creative writing, feel free to contact me so we can discuss it further. Click here to take a look at my resume for your consideration.Happy browsing 🚀✨

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create wonders together

Clients

From F&B to repair services, the clients I've worked for range from small businesses to established companies with several branches in Indonesia.

Tools

Like chefs with their cooking utensils, a writer also explores many types of tools to refine their crafts. Here are some tools I use for my daily tasks.

Social Media Content

I work closely with graphic designers and social media specialists to make content for company's or clients' social media to cater to their target audience.

Account: @edenfarm_id (food supply chain company)Content:
An appreciation post to celebrate the 2022 Hari Tani Nasional (National Agriculture Day) and as #EdenGebyarPetani campaign pre-launch for EdenFarm's customers.What I did: Content Writing, Copywriting (Wrote the video supers and caption)Link to post

Account: @edenfarm_id (food supply chain company)Content:
A press release microblog about the collaboration between EdenFarm and SegariWhat I did: Content writing, copywriting (Wrote the caption and microblog based on Corporate Communication Team's press release)Link to post

Account: @lifeatedenfarm (employer branding account for food supply chain company)Content:
A recap of EdenFarm's 6 years anniversaryWhat I did:
Copy Editing (Reviewed and revised the copy from Employer Branding Team)Link to post

Account: @putrikenanga.online (culinary business specializing in nasi campur)Content:
A complete selection of Putri Kenanga Online's food menuWhat I did:
Copywriting (Wrote a persuading copy to promote the brand and to gain customers' interest)Link to post

Account: @eastwestphysio (health services that provide physiotherapy, sports massage, and acupuncture)Content:
Inspiring tips to maintain the target audience's active lifestyle during the peak of COVID-19 pandemicWhat I did:
Content writing, copywritingLink to post

Account: @kaminomotoindonesia (hair product brand imported from Japan)Content:
A fun and insightful content to build brand image for target audienceWhat I did: Content writing, copywritingLink to post

Article Writing

When it comes to article writing, there are infinite possibilities, and I like to explore my wordcrafting skills through various topics.

This is an SEO article published on EdenFarm's blog. The main purpose is to boost EdenFarm's brand as a food supplier for culinary businesses. I wrote the article with SEO-friendly methods and got it ranked #8 in the first page of search results within a week.

I worked as a freelance article writer for Arkademy, a startup that provided coding bootcamps for aspiring programmers. My role involved making articles spotlighting their participants' experiences, featured on Arkademy's Medium platform.

Retail Products: TuangTuang

TuangTuang is a food condiment and spices brand that offers affordable and convenient ways to add flavors to food. The brand also invents the first Kremes Cabe (spicy crunchy bits) product in Indonesia. I took part in creating the brand tagline and information on the packaging as well as making copies for marketplace and campaigns.

Marketing Campaign: Eden Rewards

Eden Rewards is EdenFarm's loyalty program that ran in 2022-2023. I made the program guidebook, created push notifications, reviewed the terms and conditions to make them customer-friendly, helped Tech Team with the UX writing on the app, and came up with a name for Eden Rewards' mascot: Wawa Si Bawang. The campaign was able to generate over hundreds of million of sales.

Scriptwriting

Tumbuh is a webseries about 5 high school friends that have now made their way into adulthood. A conflict rises as one of them suddenly grows apart without closure. I wrote the scripts from episode 1 to episode 4. The full episodes can be watched here.

Video Subtitles

This is a highlight video by the Division for Applied Social Psychology Research (DASPR) and IPKEMINDO Indonesia for their workshop regarding parole officers training. I translated the Indonesian speech to English subtitles. Watch the video here.

Article Translation

As EdenFarm's website offers bilingual option, whenever I wrote an Indonesian article for EdenFarm's blog, I also translated the article to English. This is one of the articles I translated; it covers the importance of food cost by professional chef Harry Nugraha. Read the full Indonesian article here and English article here.

Personal Project (KO-EN Translation)

Being part of the fan-subbing and fan-translation community in a K-pop fandom, I often undertake personal projects and provide Korean-English/Korean-Indonesian translation for magazine interviews, live videos, and variety content to said fandom. Below, you'll find an example of my Korean-English translation work featuring a magazine interview with a K-pop idol. You can read the full English translation by following this link, and access the original Korean article here.